Every three years, Messe Düsseldorf opens its doors to EuroShop, an enormous exhibition spanning 14 halls and showcasing the latest innovations in visual merchandising, store design, lighting, and technology. Every three years, Access TCA sends one lucky exhibit...
This blog was originally published in 2022. It has been updated for relevance and accuracy in 2024. The idea of rental trade show exhibit is burdened with a past characterized by unremarkable, boring structures cobbled together with pieces and parts from a vendor’s...
The exhibition industry has continued to evolve rapidly, especially in the last few years. Covid, new technologies, changing budgets, shifting expectations, and a renewed focus on ROI have many companies rethinking how they approach trade shows and who they trust to...
We’ve reached the end of our series on hybrid exhibiting, and it’s time for a review: Despite all the apparent disasters in the event industry during the past year, we remain optimistic about the future of events and about the future of hybrid exhibiting. We applaud...
Hopeful signs are everywhere. Slowly but certainly, trade shows are returning. More than ever, we have all become acutely conscious of the global trade show community as we watched videos of the Hunan Auto Show or read that Germany was separating trade shows from...
Never underestimate the power of consumer culture when planning your business-to-business trade show experience. Your business-to-business trade show attendees are not from another planet. They are consumers—we all are. And the most significant trend in consumer...
