Event Industry Blogs and News
About Those Assumptions
Several months ago, I joined a roundtable call with a group of pharma marketers. As an opening...
Finding My Way to Experiential Marketing
Where did it all begin? Planning my rockstar-themed 6th birthday party, or the first time I designed an...
A Small Measure of Peace
“I’ve been busy. Like, non-stop.” I must have said that 100 times at a recent reunion in Michigan's...
From the Streets to the Stadiums: It’s Not About the Score
Association Football. Soccer. Joga Bonito. I first put on footy boots when my mom still had to tie them...
Between a Rock and My Favorite Place: Reflections on EMS
I logged onto my “Rainforest Ultimate” streaming app looking for something to delay the Sunday Scaries...
EuroShop 2026: The World’s Largest Mood Board
Every three years, Messe Düsseldorf opens its doors to EuroShop, an enormous exhibition spanning 14...
10 Tips for Choosing an Experiential Marketing Agency
Evaluating an experiential agency is a labor-intensive process that will pay off royally if done well.
Let’s Talk About Burnout
I sit on my porch in the warming spring air. Birdsong wafts on a gentle breeze, trailing off into the...