Event Industry Blogs and News
Advocacy Through Access Part 2: The Evolution of the MSL
Although early adopters have focused on reinventing their commercial areas, implementing a variation of “Engagement First” in the medical area could yield even better results by capitalizing on another major trend.
Advocacy Through Access Part 1: Thoughts on Medical Congresses in 2024
With a few exceptions, attendance at most national medical conventions is at or above pre-pandemic levels, and for those of us who believe in (and depend on) the value of the medium, robust attendance is proof of the industry’s resilience—and a huge relief.
Workforce Solutions – Step Two: Teach
I’ve had many teachers in my life. My father taught me how to build with my hands, and my mother taught...
Workforce Solutions – Step One: Believe.
<<RECORD SCRATCH>>
My finger hovered over the mouse button with the moment’s gravity, hesitating as my entire life — my past and future — was condensed into the millimeters of space between human and computer.
Reimagining Networking
Putting people together in a space is not networking. Planning networking doesn’t require money—it requires intent.
The Cost of the RFP
As live events return from the pandemic shutdown, companies involved in face-to-face marketing are...
A Case Study of Excellence
ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can "play nice" with...
Negotiating the Relationship with Your Exhibit Partner
A new era in exhibit marketing is here. That means that the criteria for finding partners are changing, and corporate exhibitors are looking for new capabilities and values.