The best event marketing folks are wizards when it comes to building teams. Their skills include coordinating internal consensus and keeping all the partners and contributors from going off message and from engaging in destructive competition. In event marketing lore,...
Trouble is Brewing Exhibit industry press claims convention attendance and event space are back to pre-pandemic levels. But corporate marketers share a different reality: budgets are stagnant, service costs are excruciatingly high and unpredictable, travel...
Your exhibit house is—or should be—a trusted partner, one with your best interests at heart, whether those interests are your budget, your show schedule, your promotional opportunities—and so much more. You rely on them to keep the current moving from one show to...
Only Hope remained there in an unbreakable home within, under the rim of the great jar, and did not fly out at the door… – Hesiod. “Works and Days”. Translated by H.G. Evelyn-White Our planet is changing. Summer’s baking heat radiates outward, replacing spring and...
“Trust me.” Two words shouted by the hero of our story or whispered from mother to sick child. “Trust me.” Two words asking someone to put control of this moment into your hands. “Trust me.” Two words to build the future of our...
I’ve had many teachers in my life. My father taught me how to build with my hands, and my mother taught me how to bake with love. My grandfather, a scientist and professor, took great joy in teaching me and my many cousins how to build atomic models with saltshakers...
