As suppliers, we are always selling—our experience, our resources, and our expertise—to win new clients. But in the long run, our client-facing teams’ intellect, resourcefulness, and determination sustain those relationships. Nowhere is this truer than in highly...
Healthcare convention measurement is often surrounded by myths, misconceptions, and hesitation. Yet, for small pharmaceutical, biotech, medical device, and diagnostics companies, measuring the success of healthcare meetings is vital — especially when preparing for...
Trouble is Brewing Exhibit industry press claims convention attendance and event space are back to pre-pandemic levels. But corporate marketers share a different reality: budgets are stagnant, service costs are excruciatingly high and unpredictable, travel...
For clinical-stage companies working to get their products over the finish line, national congresses can be a goldmine of opportunities: credibility, visibility, access to key opinion leaders and other hard-to-reach clinicians, engagement with patient advocacy groups,...
This blog serves as part three in our Advocacy Through Access series, which explores engagement in an ever-changing events industry. Read the other blogs in the series to learn more. As conventions bounce back to pre-pandemic attendance, the aisles are filled with...
In part one of our Advocacy Through Access series, we explored how some forward-thinking healthcare exhibitors are updating and modernizing their exhibits to better attract, retain, and engage hard-to-reach clinicians. By reducing the number of overhead product logos,...
