Event Industry Blogs and News
Advocacy Through Access Part 5: Three Ways the Sustainability Movement Could Save Medical Conventions
Trouble is Brewing Exhibit industry press claims convention attendance and event space are back to...
Your Trade Show Budget: Step One in Trade Show Planning
One line-item on the corporate marketing budget always stands out as either the largest or at least one of the largest expenditures: ‘trade shows.’ To explain where the dollars go, you need to explain cost allocation. The best way to do this is to review the top-budget items for a single show.
Changing Exhibit Partners?
Your exhibit house is—or should be—a trusted partner, one with your best interests at heart, whether...
Exhibit Rental: Perhaps an Option You Should Consider
The idea of rental trade show exhibit is burdened with a past characterized by unremarkable, boring structures cobbled together with pieces and parts from a vendor’s warehouse.
Workforce Solutions – Step Four: Hope
It’s time to answer the calls to make changes, to be bold in our steps to innovate, and to be stewards of the environment.
Advocacy Through Access Part 4: Clinical Stage Marketers, This is for You!
Compared to a 20×20 exhibit, an expanded linear exhibit offers more contiguous messaging space and just as much functionality at a much lower price tag.
Workforce Solutions – Step Three: Trust
"Trust me." Two words shouted by the hero of our story or whispered from mother to sick child. "Trust...
Advocacy Through Access Part 3: Where Are All the Sales Reps?
This blog serves as part three in our Advocacy Through Access series, which explores engagement in an...