Event Industry Blogs and News
Target Marketing in Healthcare: Who Are They?
To state the obvious, healthcare—and healthcare marketing–in the U.S. is changing. In this highly volatile environment, we are still charged with developing an exhibit program that addresses critical issues. As we try to drown out all the craziness around us, a major question emerges: Who is our target?
Advocacy Through Access Part 5: Three Ways the Sustainability Movement Could Save Medical Conventions
Trouble is Brewing Exhibit industry press claims convention attendance and event space are back to...
Your Trade Show Budget: Step One in Trade Show Planning
One line-item on the corporate marketing budget always stands out as either the largest or at least one of the largest expenditures: ‘trade shows.’ To explain where the dollars go, you need to explain cost allocation. The best way to do this is to review the top-budget items for a single show.
Changing Exhibit Partners?
Your exhibit house is—or should be—a trusted partner, one with your best interests at heart, whether...
Exhibit Rental: Perhaps an Option You Should Consider
The idea of rental trade show exhibit is burdened with a past characterized by unremarkable, boring structures cobbled together with pieces and parts from a vendor’s warehouse.
Workforce Solutions – Step Four: Hope
It’s time to answer the calls to make changes, to be bold in our steps to innovate, and to be stewards of the environment.
Advocacy Through Access Part 4: Clinical Stage Marketers, This is for You!
Compared to a 20×20 exhibit, an expanded linear exhibit offers more contiguous messaging space and just as much functionality at a much lower price tag.
Workforce Solutions – Step Three: Trust
"Trust me." Two words shouted by the hero of our story or whispered from mother to sick child. "Trust...