Event Industry Blogs and News
Expanding Event Offerings with Digital and Hybrid Options
A digital event strategy is essentially the same as a face-to-face event strategy. Yes, there are some variables. A successful event strategy needs to be platform-agnostic, and the questions we ask are consistent no matter what type of event we are planning. How do we get the target market to engage with our brand?
Creativity on Display at EuroShop
Like clockwork, every two and a half years, the exhibition industry begins to buzz about EuroShop, the...
At EMS, the Word Was “Omnichannel”
To those of you who attended our session at the Event Marketing Summit (EMS), thank you—I’m hoping to...
Onboarding: The Antidote to Quiet Quitting
Don’t leave employee engagement to chance. Develop an onboarding roadmap.
WTS NXT, Part Two: Technology and Engagement
During the pandemic, even the least tech-savvy among us realized that advanced technology was part of the future.
Vendor or Partner?
Authors: Arielle Langlais, CTSM and Maddie Ogren, CTSM Which one reminds you of your relationships with...
DE&I, diversity, equity, inclusions
Since the pandemic disrupted our lives—particularly our work lives-- in ways we could never have...
Interviewing New Suppliers for your Exhibit Program? 5 Tips
The exhibition industry has continued to evolve rapidly, especially in the last few years. Covid, new...