A Step by Step Guide to Creative Bravery for Healthcare Exhibitors
We get it: managing an exhibit program at a healthcare company is a tough job. Not only are you expected to develop strategy, but all the tactical work comes under your jurisdiction as well. And because the tactical part completely baffles most people—how does...
Healthcare Exhibit Strategy: Be in the Room Where It Happens
If you have been fortunate enough to see “Hamilton,” you no doubt remember a number in the second act when Aaron Burr, realizing that Alexander Hamilton, Thomas Jefferson, and James Madison are making a deal over dinner to support Hamilton’s...
Partnering with Procurement to Build Brand Engagement
In a January 2005 white paper, Meeting Professionals International (MPI) called attention to the fact that although procurement departments have always existed, after the Enron scandal which also was the undoing of the giant accounting firm Arthur Anderson, they...