This blog was originally published on August 9th, 2016. It has recently been updated for relevance. Developing an experiential strategy, one that will keep attendees engaged in your trade show exhibit rather than your competitors’ exhibits, starts with knowing...
We get it: managing an exhibit program at a healthcare company is a tough job. Not only are you expected to develop strategy, but all the tactical work comes under your jurisdiction as well. And because the tactical part completely baffles most people—how does...
If you have been fortunate enough to see “Hamilton,” you no doubt remember a number in the second act when Aaron Burr, realizing that Alexander Hamilton, Thomas Jefferson, and James Madison are making a deal over dinner to support Hamilton’s...
In a January 2005 white paper, Meeting Professionals International (MPI) called attention to the fact that although procurement departments have always existed, after the Enron scandal which also was the undoing of the giant accounting firm Arthur Anderson, they...
Justifying convention spend is often a tough job. One major hurdle is that conventions as a marketing channel are often misunderstood. Much of the misunderstanding stems from the perception of conventions as a boondoggle—parties, late nights, and mini-vacations. It’s...
