If you have ever uttered that sentence, you probably said it with the voice in your head or, at best, sotto voce to your pal sitting next to you. When someone else presents your idea as their own—particularly if you’re in the room—the experience is a unique type...
Exhibit compliance in healthcare is often viewed as complex and restrictive, but that perception is more myth than reality. While it’s true that healthcare marketers face a unique set of regulations when planning exhibits, navigating them isn’t as difficult as some...
Often marketers talk about how different the two worlds are: One “live,” the other “digital.” One bound by scheduling and logistics, the other ever-present and ever-connected. One uses human language, the other, code and analytics. Yet both aim for one thing:...
