The exhibition industry has continued to evolve rapidly, especially in the last few years. Covid, new technologies, changing budgets, shifting expectations, and a renewed focus on ROI have many companies rethinking how they approach trade shows and who they trust to...
Hopeful signs are everywhere. Slowly but certainly, trade shows are returning. More than ever, we have all become acutely conscious of the global trade show community as we watched videos of the Hunan Auto Show or read that Germany was separating trade shows from...
