Correct me if I’m off base, but it seems that every year, starting in October, trade show and event industry organizations and associations release surveys and reports that indicate which way the wind is blowing. The timing makes sense—these groups have had most of a...
Your exhibit house is—or should be—a trusted partner, one with your best interests at heart, whether those interests are your budget, your show schedule, your promotional opportunities—and so much more. You rely on them to keep the current moving from one show to...
This blog was originally published in 2022. It has been updated for relevance and accuracy in 2024. The idea of rental trade show exhibit is burdened with a past characterized by unremarkable, boring structures cobbled together with pieces and parts from a vendor’s...
A new era in exhibit marketing is here. That means that the criteria for finding partners are changing, and corporate exhibitors are looking for new capabilities and values. The show floor environment demands a new understanding of the value of in-person marketing...
