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Live Event PR Strategy: A Must Have

Live Event PR Strategy: A Must Have

by Melanie Benoit | Industry Knowledge

Wait! What’s a PR strategy anymore?  We know that face-to-face marketing programs aren’t complete without one, but the times, Bob Dylan once sang, are a-changin’. Bob Dylan is in his 80s now, and times just keep changing. At the Center for Exhibition...
Enhance Your Exhibit Program with an Event Sponsorship

Enhance Your Exhibit Program with an Event Sponsorship

by Melanie Benoit | Industry Knowledge

Part of planning your exhibit program is evaluating whether you should invest in an event sponsorship. The main advantage of an event sponsorship is increased visibility beyond your booth, reaching attendees who may never visit your exhibit. It can also support booth...
The Marketing “Message” In Your Exhibit

The Marketing “Message” In Your Exhibit

by Melanie Benoit | Industry Knowledge

Arguably the most misquoted and misinterpreted 20th-century book title is Marshall McLuhan’s “The Medium is the Massage.” Correct. Massage. No, not “message.” Writing in 1967, McLuhan told us: “Societies have always been shaped more...
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Jon Ellms

Executive Vice President, Client Development

Jon leads business development in healthcare, working with companies anywhere on the healthcare marketing continuum –from companies with a single product in clinical trials to global industry giants. Jon questions the status quo, understands challenges before suggesting solutions, and produces results characterized by strategic and tactical excellence.

Mike Yag

Chairman, CEO

Merging his interest in architecture and design with his marketing acumen, Mike launched Access in 1985. The company had a regional focus initially but evolved into a global force in the exhibit and events industries. Mike is CEO and Chairman of the Access Board and sits on the boards of M² OnStage, Nuvista, and New Jobs for Massachusetts.

Amy Sondrup

President

Amy ensures that the Access leadership team consistently implements her vision. She represents Access in the industry and takes an active role with key accounts, believing that client and employee retention is the backbone of Access’ success. Amy is President Emeritus of the Experiential Designers & Producers Association (EDPA), and as one of Exhibit City News’ “40 under 40,” she is a strong advocate for a progressive evolution of face-to-face marketing.

Scott Williams

CPA, Senior Vice President, Finance and Sales Operations

With the vision and experience to foster Access’ continued growth and profitability, Scott leverages his expertise rooted in years of understanding client needs and expectations. He uses foundational financial understanding to ensure that decisions benefit both Access and
our clients.