Wait! What’s a PR strategy anymore? We know that face-to-face marketing programs aren’t complete without one, but the times, Bob Dylan once sang, are a-changin’. Bob Dylan is in his 80s now, and times just keep changing. At the Center for Exhibition...
Part of planning your exhibit program is evaluating whether you should invest in an event sponsorship. The main advantage of an event sponsorship is increased visibility beyond your booth, reaching attendees who may never visit your exhibit. It can also support booth...
Arguably the most misquoted and misinterpreted 20th-century book title is Marshall McLuhan’s “The Medium is the Massage.” Correct. Massage. No, not “message.” Writing in 1967, McLuhan told us: “Societies have always been shaped more...
