From Experience to Engagement
A recent Event Manager Blog with the title, “35 Buzzwords Nobody Likes,” listed the two terms in our title, “experience” and “engagement” among the many overused words in our industry. There’s nothing inherently wrong with...
Forging Partnerships for Your Exhibit Program: Operate like The Avengers
Learn from the Avengers, success is built on forging partnerships–with exhibit houses, with ad agencies, with lighting companies, with digital marketers—with superheroes who can solve problems and create a common force. One minute we are standing in an empty...
How to Deal with the Competition: Going Beyond Their Cool
How do you deal with the competition–and your colleagues’ seeming fascination for everything your competitors do? For a corporate marketer, this is an especially difficult (and annoying) question to answer. Constantly looking over your shoulder to see if...