Virtually every piece of face-to-face marketing wisdom contains the admonishment: You must get on the attendee’s must-see agenda. An abundance of “musts” in that statement, enough that you may well ask, “Why?” On a show floor crowded with...
A recent Event Manager Blog with the title, “35 Buzzwords Nobody Likes,” listed the two terms in our title, “experience” and “engagement” among the many overused words in our industry. There’s nothing inherently wrong with...
Learn from the Avengers, success is built on forging partnerships–with exhibit houses, with ad agencies, with lighting companies, with digital marketers—with superheroes who can solve problems and create a common force. One minute we are standing in an empty...
How do you deal with the competition–and your colleagues’ seeming fascination for everything your competitors do? For a corporate marketer, this is an especially difficult (and annoying) question to answer. Constantly looking over your shoulder to see if...
Is there another marketing initiative less understood than the trade show? The water cooler conversations: “Oh, you’re so lucky you get to travel to Orlando. You can visit Harry Potter World!” or “New York! Wow! And Javits Center is so close to...
