And Now a Word from Our ______ Probably 98% of you reading this have been conditioned to complete that sentence with the word “sponsor.” What follows could be a jingle, a spokesperson, a celebrity, or a celebrity spokesperson singing a jingle (Hello, Barry...
The director of a pharma association posted on LinkedIn that she completed the first course for her executive certificate in Innovation Strategy from Cornell. A creative director announced on Facebook that she is now a certified Virtual Event & Meeting Manager and...
Maybe you’re deciding internally who should define your next exhibit strategy. Maybe you’re managing a mandated RFP process. Either way, selecting an agency isn’t for the faint of heart, especially in sectors like healthcare or, for that matter, any specialized...
Immediately prior to the North American Veterinary Conference (NAVC) VPI, a major pet insurance company, was acquired by insurance industry giant Nationwide. Nationwide recognized that whether they have two legs or four, all family members deserve quality health care....
Why is it important to manage brand perception? The answer is simple: because your customers’ perceptions of your brand constitute reality, their reality, the experiences and knowledge that accrue to your brand. Or in the words of Aldous Huxley, “There are...
