Education Has Never Been More Available (and Important) Than Now!
The director of a pharma association posted on LinkedIn that she completed the first course for her executive certificate in Innovation Strategy from Cornell. A creative director announced on Facebook that she is now a certified Virtual Event & Meeting Manager and...
The Pros and Cons of Selecting a Niche Marketing Agency
Maybe you’re deciding internally who should define your next exhibit strategy. Maybe you’re managing a mandated RFP process. Either way, selecting an agency isn’t for the faint of heart, especially in sectors like healthcare or, for that matter, any specialized...
A Home as a Creative Exhibit Design–Pets Love It!
Immediately prior to the North American Veterinary Conference (NAVC) VPI, a major pet insurance company, was acquired by insurance industry giant Nationwide. Nationwide recognized that whether they have two legs or four, all family members deserve quality health care....