Storytelling is More Than Just a Buzz Word
Storytelling is a basic, some would say primitive, tool for face-to-face connection. It has an acknowledged relevance in event marketing. But, like any tool, there are some ways to use storytelling that are better than others. David Zax, writing for Fast Company...
Lose the Literature and Lighten the Load
Literature is not the only path to literacy at your booth. Even before digital content delivery was introduced, bringing and distributing print literature at a show was always a waste of effort and money. Now, depending on your source for statistics, anywhere from 50...