Working With Your Exhibit Staff: How to Get Their Buy-In
If you are like most people in charge of a corporate exhibit program, you are probably not the person who gets to choose the people (and personalities) who become your exhibit staff. Even more daunting, you are not their manager, except for, at most, three days. In...
Digital Media: The New Face of Your Exhibit
From cathode ray monitors to flat screens, from interactive games to virtual reality glasses, from looping tape to digital media, creative exhibitors have come to embrace technology. Why? First, because attendees love an unexpected experience. The attendee who has no...
Keeping the Concept Simple: A Home as a Creative Exhibit Design
Often technology companies want exhibit designs that include demo stations and kiosks to showcase their products. Sometimes they decide they need a theater with a live presenter talking about product features and benefits. Sometimes these are the best roads to take....