When the finance department scrutinizes your trade show budget for possible cuts, the line item that reads “booth staff training” is one that stands out. Although the cost of training is, to say the least, relatively low compared to other expenses, you can...
If you are like most people in charge of a corporate exhibit program, you are probably not the person who gets to choose the people (and personalities) who become your exhibit staff. Even more daunting, you are not their manager, except for, at most, three days. In...
From cathode ray monitors to flat screens, from interactive games to virtual reality glasses, from looping tape to digital media, creative exhibitors have come to embrace technology. Why? First, because attendees love an unexpected experience. The attendee who has no...
Often technology companies want exhibit designs that include demo stations and kiosks to showcase their products. Sometimes they decide they need a theater with a live presenter talking about product features and benefits. Sometimes these are the best roads to take....
As you begin the “time to get a new exhibit” process, you may be confused or even overwhelmed by the lexicon of exhibit producers. You may read about options in the industry press, only to be more baffled. In a marketing space that has received little...
