Your Trade Show Budget: Step One in Trade Show Planning
This blog was originally published in 2016. It has been updated for relevance and accuracy in 2024. One line-item on the corporate marketing budget always stands out as either the largest or at least one of the largest expenditures: ‘trade shows.’ To explain where...
The Cost of the RFP
As live events return from the pandemic shutdown, companies involved in face-to-face marketing are reviewing legacy processes, and one of those processes is the ‘review’ that generates the RFP—the request for proposals. Despite years of both sides—clients and...
The Case for Events Industry Advocacy
The COVID pandemic and the subsequent shutdown of the live events industry revealed a startling fact: there was a need for advocacy. Advocacy had never been a top priority for the industry prior to the shutdown, and that became obvious. Although the events industry...