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Make Time for Industry Associations

Make Time for Industry Associations

by Maddie Ogren, CTSM | Industry Knowledge

Your life is busy, your job is demanding, your free time is minimal. And then, someone suggests that it would be good for your career to join an industry association. Seriously? So you look into joining an association that champions the concerns of your industry. What...
Face-to-Face? Digital? Building Brand Engagement Consistently

Face-to-Face? Digital? Building Brand Engagement Consistently

by Maddie Ogren, CTSM | Industry Knowledge

Often marketers talk about how different the two worlds are: One “live,” the other “digital.” One bound by scheduling and logistics, the other ever-present and ever-connected. One uses human language, the other, code and analytics. Yet both aim for one thing:...
The Front Line: Your Booth Staff, Part II

The Front Line: Your Booth Staff, Part II

by Maddie Ogren, CTSM | Industry Knowledge

In the previous post, we promised some specific suggestions to help you smooth the transition for your staff from field sales to trade show sales. Here they are: Plan well in advance. Your planning will increase the comfort level for sales reps. Discuss your staffing...
The Front Line: Your Booth Staff, Part I

The Front Line: Your Booth Staff, Part I

by Maddie Ogren, CTSM | Industry Knowledge

As a trade show manager, the show floor is your home field. On a regular basis, you help transform it from an expanse of concrete and continuous space into a lively, interactive selling environment. You understand how things are supposed to work, and because you do,...
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Jon Ellms

Executive Vice President, Client Development

Jon leads business development in healthcare, working with companies anywhere on the healthcare marketing continuum –from companies with a single product in clinical trials to global industry giants. Jon questions the status quo, understands challenges before suggesting solutions, and produces results characterized by strategic and tactical excellence.

Mike Yag

Chairman, CEO

Merging his interest in architecture and design with his marketing acumen, Mike launched Access in 1985. The company had a regional focus initially but evolved into a global force in the exhibit and events industries. Mike is CEO and Chairman of the Access Board and sits on the boards of M² OnStage, Nuvista, and New Jobs for Massachusetts.

Amy Sondrup

President

Amy ensures that the Access leadership team consistently implements her vision. She represents Access in the industry and takes an active role with key accounts, believing that client and employee retention is the backbone of Access’ success. Amy is President Emeritus of the Experiential Designers & Producers Association (EDPA), and as one of Exhibit City News’ “40 under 40,” she is a strong advocate for a progressive evolution of face-to-face marketing.

Scott Williams

CPA, Senior Vice President, Finance and Sales Operations

With the vision and experience to foster Access’ continued growth and profitability, Scott leverages his expertise rooted in years of understanding client needs and expectations. He uses foundational financial understanding to ensure that decisions benefit both Access and
our clients.