If you visit the Accenture Life Sciences website, there is a compelling infographic, “The State of Content: Survey for Life Sciences,” where you’ll read, “Almost everyone spends more time managing the operational details of content management and production compared...
For the last post in our series on global exhibiting, we thought we should give special attention to the Asia/Pacific (APAC) region (includes Australia) which has become the new go-to destination for trade shows and events. It is the fastest growing trade show market...
Decades ago, when an exhibitor asked for guidance on global exhibiting, advice on things like the meaning of colors in different countries was abundant. The predominance of global brands has rendered most of these warnings obsolete. And yet there are questions that...
Global exhibiting doesn’t have to be deep and mysterious. When you want to develop new markets, traditional boundaries are irrelevant. Global exhibiting, like the global economy, is simply part of the way business is done today. Your exhibit needs to be wherever...
Now that you know how to field the comments about your competitors, let’s close the office door and look at the issue from a strategic point of view. No matter what you call it, developing a picture of the competitive landscape in which your company operates is...
