Global Exhibiting: Special Edition–The APAC Region
For the last post in our series on global exhibiting, we thought we should give special attention to the Asia/Pacific (APAC) region (includes Australia) which has become the new go-to destination for trade shows and events. It is the fastest growing trade show market...
Global Exhibits: Getting Down to Specifics. Part Two.
Decades ago, when an exhibitor asked for guidance on global exhibiting, advice on things like the meaning of colors in different countries was abundant. The predominance of global brands has rendered most of these warnings obsolete. And yet there are questions that...
Global Exhibits: Taking Your Show on the Road—or Across an Ocean. Part One.
Global exhibiting doesn’t have to be deep and mysterious. When you want to develop new markets, traditional boundaries are irrelevant. Global exhibiting, like the global economy, is simply part of the way business is done today. Your exhibit needs to be wherever...