The COVID pandemic upended the exhibit and event industry. After shutting down for more than a year, the event industry changed in unavoidable and unprecedented ways. One consequence was the shuffling of positions. Since the in-person part of their jobs disappeared,...
We’ve reached the end of our series on hybrid exhibiting, and it’s time for a review: Despite all the apparent disasters in the event industry during the past year, we remain optimistic about the future of events and about the future of hybrid exhibiting. We applaud...
Let’s review our last post: When we establish goals for our events, we set a high-level view of what we hope to accomplish. When we set goals for hybrid exhibiting, we tap into everything we know about both virtual and live events. These goals allow us to paint with...
To quote my favorite hip hop line of the 90s, “Don’t call it a comeback!” Comebacks are for celebrities trying to restart dormant careers. The event industry isn’t making a comeback—it’s making a recovery; it’s evolving. And all signs point to the fact that recovery...
In the early months of 2020, when our in-person events were suddenly transported to virtual platforms—if not canceled outright—we were catapulted into a new event landscape as exhibitors/sponsors, participants, or event partners. Now, as the event industry looks...
