Throughout the pandemic, technology was providing us with information and engagement. For example, we could capture data from a virtual exhibit with gamification or some other method of connecting with attendees. Even the least tech-savvy among us realized that...
Most companies, when the time comes to either choose a new agency or to build a new exhibit, will issue an RFP. There is no consistency to this process which can range from an online bidding war open to anyone with the link or an RFP, issued after conducting due...
With sixteen halls of displays (up from fifteen halls in 2014), EuroShop2017 earned the designation as the world’s number one retail fair. Yes, you read that correctly: retail fair. While halls four and five featured innovation in the exhibition area, the rest...
