The Secret to Collaboration with Agencies and Partners
The best event marketing folks are wizards when it comes to building teams. Their skills include coordinating internal consensus and keeping all the partners and contributors from going off message and from engaging in destructive competition. In event marketing lore,...
A Case Study of Excellence
ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can “play nice” with other agencies—not just within your agency family or holding company but with other agencies as well. In today’s world of fragmented media, clients...
At EMS, the Word Was “Omnichannel”
To those of you who attended our session at the Event Marketing Summit (EMS), thank you—I’m hoping to connect now that everything we took in is getting processed. To those of you who couldn’t make it, I hope this piece resonates with you. The word at EMS was...