Editor’s Note: This post was originally published in July 2016 and updated in 2026 for relevance and accuracy. Choosing an experiential marketing agency can have a major impact on the success of your events, trade shows, brand activations, and customer...
Concerns about cost are nothing new, but the current uncertainty leads event marketers to prioritize their expectations with ‘cost-cutting’ tactics. Instead of panicking about the expense of a new exhibit, first consider: Exhibit Cost Insights: Only 45-50% of budgets...
The best event marketing folks are wizards when it comes to building teams. Their skills include coordinating internal consensus and keeping all the partners and contributors from going off message and from engaging in destructive competition. In event marketing lore,...
ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can “play nice” with other agencies—not just within your agency family or holding company but with other agencies as well. In today’s world of fragmented media, clients...
To those of you who attended our session at the Event Marketing Summit (EMS), thank you—I’m hoping to connect now that everything we took in is getting processed. To those of you who couldn’t make it, I hope this piece resonates with you. The word at EMS was...
