The Virtual Measurement Question: Some Thoughts to Ponder
The struggle is real! For years, corporate event managers have adopted one methodology after another to calculate the return on the investment (ROI) in their exhibit spend. How many event professionals have heard leadership quote Peter Drucker: “If you can’t measure...
Here’s to a Safe Reopening of the Exhibit & Events Industry
Hopeful signs are everywhere. Slowly but certainly, trade shows are returning. More than ever, we have all become acutely conscious of the global trade show community as we watched videos of the Hunan Auto Show or read that Germany was separating trade shows from...
Boost Engagement by Providing a Great Trade Show Experience
Never underestimate the power of consumer culture when planning your business-to-business trade show experience. Your business-to-business trade show attendees are not from another planet. They are consumers—we all are. And the most significant trend in consumer...