Hey, That Was My Idea!
If you have ever uttered that sentence, you probably said it with the voice in your head or, at best, sotto voce to your pal sitting next to you. When someone else presents your idea as their own—particularly if you’re in the room—the experience is a unique type...
Live Events Will Come Back—What Changes Will You Be Making?
The GBAC STAR Facility Accreditation Program has entered the live event industry lexicon. Although most of us are familiar with it, this credential indicates that a facility has established a comprehensive system of cleaning, disinfection, and infectious disease...
Embrace the Event Evolution: Trade Show Marketing for a COVID and post-COVID World
Think about when you were putting the final touches on your upcoming event schedule. You picked out the properties and graphics, notified those who would staff the exhibit, and booked plane and hotel reservations. Then out of nowhere came COVID-19 to wreak...