This blog was originally published in 2016. It has been updated for relevance and accuracy in 2024. Healthcare—and healthcare marketing—in the U.S. is changing. The 2010 Affordable Care Act (ACA) was the catalyst for much of this change, and healthcare marketers now...
If you have ever uttered that sentence, you probably said it with the voice in your head or, at best, sotto voce to your pal sitting next to you. When someone else presents your idea as their own—particularly if you’re in the room—the experience is a unique type...
The GBAC STAR Facility Accreditation Program has entered the live event industry lexicon. Although most of us are familiar with it, this credential indicates that a facility has established a comprehensive system of cleaning, disinfection, and infectious disease...
Think about when you were putting the final touches on your upcoming event schedule. You picked out the properties and graphics, notified those who would staff the exhibit, and booked plane and hotel reservations. Then out of nowhere came COVID-19 to wreak...
Make no mistake: when a new exhibit is in the works or, when you decide to trust your exhibit program to an exhibit agency that inspires your confidence, absolutely nothing is quite as important as the account management processes. Your account management team is the...
