Working in a position that is often (arguably) misunderstood in the company ecosystem can be frustrating. You like what you do, you know you are so much more than an order-taker, you play multiple roles with suppliers, product groups, and leadership—but the travel...
Harnessing the resources that make trade show exhibiting successful is a lot like making a movie. Best case scenario: the cast and crew are assembled; the completed work is critically acclaimed—and everyone moves on to the next project—which may or may not include...
Managing the Exhibit Program Process When sales and marketing leaders grasp the impact a trade show has on revenue, customer retention, and advancing the sales continuum, the idea of a more robust face-to-face program—one that involves multiple shows—often follows. A...
Sometimes it happens: you have a small space in a weird part of the hall. Perhaps it’s because you’re exhibiting at a new show, or perhaps it’s because through no fault of your own, you can’t match the priority points of the big guys. Maybe you...
Recently we shared some tips to help you position your colleagues—or yourself—to speak at conferences or trade shows. Maybe we put the cart before the horse—at least insofar as assessing attitudes toward public speaking. Or in the words of Jerry Seinfeld: According to...
