Working with Agencies: Playing Nicely in the Sandbox
Harnessing the resources that make trade show exhibiting successful is a lot like making a movie. Best case scenario: the cast and crew are assembled; the completed work is critically acclaimed—and everyone moves on to the next project—which may or may not include...
You Can Do It! Planning an Exhibit Program Across Multiple Shows
Managing the Exhibit Program Process When sales and marketing leaders grasp the impact a trade show has on revenue, customer retention, and advancing the sales continuum, the idea of a more robust face-to-face program—one that involves multiple shows—often follows. A...
The Small Exhibit: Evaluating the Opportunity
Sometimes it happens: you have a small space in a weird part of the hall. Perhaps it’s because you’re exhibiting at a new show, or perhaps it’s because through no fault of your own, you can’t match the priority points of the big guys. Maybe you...