Designing Healthcare Exhibits Around the Patient Journey
Editor’s Note: This post was originally published in January 2016 and has been updated for relevance and accuracy in February 2026. The “patient journey” is the driving force behind successful healthcare marketing—and by extension, healthcare exhibiting. More than a...
Pre-Show Marketing Beyond Email: What Works?
Your pre-show marketing efforts don’t have to be limited to one tactic. If email is indeed everyone’s favorite form of promotional marketing, then build an email marketing campaign. But don’t disregard other ways to get your exhibit on that...
Storytelling, Revisited: Once Upon a Time
Putting kids to sleep at night can be performance art. Whether you’re a parent, a grandparent, a favorite aunt, uncle, cousin or neighbor—or maybe just the babysitter, make no mistake: you need to take your role seriously, providing encores to shouts of...