According to CEIR data, when senior executives attend trade shows, they are serious shoppers. They are making purchasing decisions about what products and services to buy for their companies. They are decision makers with specific concerns and objectives. If this is...
A few years ago, a pharmaceutical company famous for its products that helped patients live with various metabolic disorders sponsored the activities of an endurance athlete—a person who was managing their disease with healthy diet, exercise, and one of the company’s...
There are many reasons for you to do some long-term planning when you launch a new exhibit. The first task is determining your budget for design and fabrication. The second is projecting how you anticipate your exhibit program growing. Many elements of...
Unless you have been on a media fast, you’ve probably heard that the new marketing target is the influencer. You knew that, right? In the past, when you checked the ‘influencer’ box on a form, you were identifying a person who recommended a product or...
Recently, exhibitors across industries—from healthcare exhibiting to proprietary technology user events–were stunned by a news release from the National Association of Broadcasters (NAB) announcing the association was significantly lowering drayage...
