What Content Assets Should I Use In An Exhibit?
A few years ago, a pharmaceutical company famous for its products that helped patients live with various metabolic disorders sponsored the activities of an endurance athlete—a person who was managing their disease with healthy diet, exercise, and one of the...
Your Trade Show Exhibit Properties: Planning for Growth
There are many reasons for you to do some long-term planning when you launch a new exhibit. The first task is determining your budget for design and fabrication. The second is projecting how you anticipate your exhibit program growing. Many elements of...
Who Are the Influencers and How Do I Reach Them?
Unless you have been on a media fast, you’ve probably heard that the new marketing target is the influencer. You knew that, right? In the past, when you checked the ‘influencer’ box on a form, you were identifying a person who recommended a product or...