Editor’s Note: This post was originally published in June 2017 and has been updated for relevance and accuracy. A trade show exhibit without brand hierarchy is like putting together IKEA furniture without an Allen wrench. In the context of trade shows, this is...
Editor’s Note: This post was originally published in June 2017 and has been updated for relevance and accuracy. Ranking closely in importance to your exhibit staff is the challenge to provide attendees with meaningful engagement. Obviously, the right staff is...
Editor’s Note: This post was originally published in June 2017 and has been updated for relevance and accuracy. According to the Center for Exhibition Industry Research (CEIR), 80-85% of what an exhibit visitor remembers when visiting your space is interaction...
The BIG award season is over. You know, the Golden Globes, the Grammys, MTV, BET, and SAG awards—oh, and the Oscars. During the first quarter of the year, pop culture celebrates itself with elaborately produced, obscenely long, self-aggrandizing televised ceremonies...
As an event professional, you have undoubtedly read many articles describing best practices for optimizing the return on your face-to-face marketing investment. One way to have a greater influence on attendees, the articles tell you, is to have speakers from your...
