2020 was a disastrous year for live events. Starting (arguably) with Mobile World Congress in February 2020, more than 90% of live events on the calendar for 2020 were canceled. The fallout from lost revenue and personal financial anxiety needs no documentation. And...
If you’re considering marketing assistance, it’s crucial to ask all the right questions when hiring an agency in order to make the right choice. Trade show exhibiting demands that when you search for a marketing agency that fits your design needs, you find...
The client-agency relationship revolves around trust and the belief that each party wants what’s right for the other. Although the marriage metaphor has been used way too often to describe this bonding, nevertheless every client wants to feel special. The nagging...
Editor’s Note: This post was originally published in September 2016 and has been updated for relevance and accuracy. Remember your rookie days when people used terms like “marketing objectives and goals” and “strategy and tactics?” You...
Which side are you on? Client? Supplier? Show management? Our industry is exciting and feeds on innovation and talent. I can personally attest that these ten tips worked for me in advancing my career. For example, I was the first person in my company to achieve the...
