A Baker’s Dozen: 13 Questions to Ask When Hiring a Marketing Agency for Your Design Needs
If you’re considering marketing assistance, it’s crucial to ask all the right questions when hiring an agency in order to make the right choice. Trade show exhibiting demands that when you search for a marketing agency that fits your design needs, you find...
Importance of Client Agency Relationship: So Your Agency has Multiple Clients at the Same Show?
The client-agency relationship revolves around trust and the belief that each party wants what’s right for the other. Although the marriage metaphor has been used way too often to describe this bonding, nevertheless every client wants to feel special. The nagging...
Strategy, Goals, Tactics and Marketing Objectives: Four Marketing Terms that Need Some Love
Editor’s Note: This post was originally published in September 2016 and has been updated for relevance and accuracy. Remember your rookie days when people used terms like “marketing objectives and goals” and “strategy and tactics?” You...