Patients’ voices are increasingly powerful, demanding that healthcare professionals (HCPs) deliver information about treatment options, new therapies, and evidence-based science. Fortunately, healthcare exhibiting presents a unique opportunity to help HCPs who...
Sponsorship can be a powerful enhancement to an exhibit program and to your brand promise. The more you can integrate all elements of your program into a cohesive experience for your target audience, the higher the impact of your face-to-face marketing. For the past...
Recently someone sharing our table at McCormick Place’s Connie’s Pizza said, “You know, if it weren’t for the superheroes, Hollywood would be having a really bad year.” At Access, we know that we work with REAL SUPER HEROES, our clients, the people who make trade show...
With today’s abundance of data on purchasing behaviors, preferences, and product loyalty, marketers are developing personalization strategies that form the basis for connecting with both prospects and customers. These strategies often include digital campaigns, mobile...
In our previous post, we learned that email is currently the preferred means of pre-show and promotional marketing in the B2B realm, according to multiple studies. We also admitted that most of us delete a lot of the email in that category. This time, we are going to...
