Access and CTSM Sponsorship: Exhibit Super Powers
Sponsorship can be a powerful enhancement to an exhibit program and to your brand promise. The more you can integrate all elements of your program into a cohesive experience for your target audience, the higher the impact of your face-to-face marketing. For the past...
Here’s to the Exhibit Industry’s SUPER HEROES
Recently someone sharing our table at McCormick Place’s Connie’s Pizza said, “You know, if it weren’t for the superheroes, Hollywood would be having a really bad year.” At Access, we know that we work with REAL SUPER HEROES, our clients, the people who make trade show...
Preparing Your Exhibit Staff: The Ultimate Personalization Strategy
With today’s abundance of data on purchasing behaviors, preferences, and product loyalty, marketers are developing personalization strategies that form the basis for connecting with both prospects and customers. These strategies often include digital campaigns, mobile...