In the two earlier examples showing how to use the simple concept of a house as a strategic framework for a trade show exhibit, we found that a house could function as a lifelike demo area for technology products or as an announcement that a corporate giant in the...
Recently I wrote a post describing the process by which Access made the decision to sponsor the activities unique to the Certified Trade Show Marketer (CTSM) program at ExhibitorLive. The process involved: Studying the show audit to determine what percentage of...
In Part One, we discussed the accessibility of market data at trade shows-—and how valuable that data is. So now what? How do you deliver and integrate trade show data with the data already existing in the CRM system? And what tools can help you demonstrate the...
Make no mistake: exhibit marketing represents a sizable investment, a big number in your marketing budget. Best case scenario: What should drive the decision to exhibit at one show or another should be the quality of the audience, the matching of attendees to your...
To all appearances, the world runs on data. The lead story in virtually every marketing publication is about data. In the face-to-face world, data collection that proves the value of the program has always been a challenge. But maybe it doesn’t have to be; with the...
