Extending the Impact of a Sponsorship: Access and CTSM
Recently I wrote a post describing the process by which Access made the decision to sponsor the activities unique to the Certified Trade Show Marketer (CTSM) program at ExhibitorLive. The process involved: Studying the show audit to determine what percentage of...
Trade Show Data Pt. 2: Capturing, Integrating, and Driving ROI
In Part One, we discussed the accessibility of market data at trade shows-—and how valuable that data is. So now what? How do you deliver and integrate trade show data with the data already existing in the CRM system? And what tools can help you demonstrate the...
Access and CTSM: Sponsorship as a Critical Component of Exhibit Marketing
Make no mistake: exhibit marketing represents a sizable investment, a big number in your marketing budget. Best case scenario: What should drive the decision to exhibit at one show or another should be the quality of the audience, the matching of attendees to your...