What exhibit manager hasn’t heard, “I don’t need training; I’ve been working at shows for years?” “Don’t we get enough training?” “Come in early for training? Are you kidding me?” Why the resistance? One...
This blog was originally published on January 16th, 2016. It has recently been updated for relevance. In a marketing environment where electronic communications are more often than not substitutes for face-to-face interactions, healthcare exhibit managers are asked to...
Healthcare exhibitors: warning! Don’t believe the pitch that goes, “Well, we haven’t worked in healthcare up to this point, but healthcare exhibiting can’t be that different from [fill in the blank], right?” To exhibit houses and agencies...
According to all sorts of surveys, trade show attendees want to learn. Learning, particularly adult learning, is a strange and highly personal activity. Before we consider the “how” of learning at trade shows, let’s go back to school for a minute....
There is something daunting about joining a business association, about walking into an association meeting or event for the first time, determined to get involved. The feeling is like starting a new high school in your junior year. Everything seems established,...
