Healthcare Exhibiting: Change the Course
This blog was originally published on January 16th, 2016. It has recently been updated for relevance. In a marketing environment where electronic communications are more often than not substitutes for face-to-face interactions, healthcare exhibit managers are asked to...
Five Reasons for Healthcare Exhibitors to Work with a Company that Knows Healthcare
Healthcare exhibitors: warning! Don’t believe the pitch that goes, “Well, we haven’t worked in healthcare up to this point, but healthcare exhibiting can’t be that different from [fill in the blank], right?” To exhibit houses and agencies...
Trade Show Attendees Want to Learn—But How?
According to all sorts of surveys, trade show attendees want to learn. Learning, particularly adult learning, is a strange and highly personal activity. Before we consider the “how” of learning at trade shows, let’s go back to school for a minute....