Another article on the power of storytelling in your exhibit? Why should you read this one? Because this may be the last article on storytelling techniques you ever have to read. It’s not about HOW to incorporate storytelling techniques in your exhibit marketing...
The problem with any marketing-speak is that words come into the lexicon, and through overuse, lose their meanings. Exhibit marketing has its own set of terminology and verbal shortcuts. One phrase that runs the risk of losing its meaning is “exhibit...
Storytelling is a basic, some would say primitive, tool for connecting with an audience. In his book, The Hero with a Thousand Faces, Joseph Campbell outlined a more or less universal pattern for storytelling, a fundamental structure he called “the hero’s journey.”...
