Advocacy Through Access Part 2: The Evolution of the MSL
In part one of our Advocacy Through Access series, we explored how some forward-thinking healthcare exhibitors are updating and modernizing their exhibits to better attract, retain, and engage hard-to-reach clinicians. By reducing the number of overhead product logos,...
Advocacy Through Access Part 1: Thoughts on Medical Congresses in 2024
This is the first blog in Jon Ellms’s “Advocacy Through Access” series. To follow along, be sure to check out the Advocacy Through Access category on our blog menu. When the American Academy of Dermatology meeting opened in Spring 2024, professional...
A Case Study of Excellence
ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can “play nice” with other agencies—not just within your agency family or holding company but with other agencies as well. In today’s world of fragmented media, clients...
At EMS, the Word Was “Omnichannel”
To those of you who attended our session at the Event Marketing Summit (EMS), thank you—I’m hoping to connect now that everything we took in is getting processed. To those of you who couldn’t make it, I hope this piece resonates with you. The word at EMS was...