For clinical-stage companies working to get their products over the finish line, national congresses can be a goldmine of opportunities: credibility, visibility, access to key opinion leaders and other hard-to-reach clinicians, engagement with patient advocacy groups,...
In part one of our Advocacy Through Access series, we explored how some forward-thinking healthcare exhibitors are updating and modernizing their exhibits to better attract, retain, and engage hard-to-reach clinicians. By reducing the number of overhead product logos,...
This is the first blog in Jon Ellms’s “Advocacy Through Access” series. To follow along, be sure to check out the Advocacy Through Access category on our blog menu. When the American Academy of Dermatology meeting opened in Spring 2024, professional...
ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can “play nice” with other agencies—not just within your agency family or holding company but with other agencies as well. In today’s world of fragmented media, clients...
To those of you who attended our session at the Event Marketing Summit (EMS), thank you—I’m hoping to connect now that everything we took in is getting processed. To those of you who couldn’t make it, I hope this piece resonates with you. The word at EMS was...
Authors: Arielle Langlais, CTSM and Maddie Ogren, CTSM Which one reminds you of your relationships with your suppliers?: We’re going to need new graphics for our exhibit. Okay, give us the address, and we’ll ship them to the show site. I have some folks in...
