Concerns about cost are nothing new, but the current uncertainty leads event marketers to prioritize their expectations with ‘cost-cutting’ tactics. Instead of panicking about the expense of a new exhibit, first consider: Exhibit Cost Insights: Only 45-50% of budgets...
The primary focus of events is communication, communication with an audience that is already somewhat predisposed to listen. The audience is gathered in a place—a venue, an exhibit, or a virtual space—attentive to the message being delivered, hoping to learn...
The midway of a county fair or a carnival is an experiential explosion. Everything is over-the-top, designed to overwhelm. Flashing lights and carnival barkers assault your senses, and the smell of funnel cake and smoked meats pulls you in every direction, your feet...
And Now a Word from Our ______ Probably 98% of you reading this have been conditioned to complete that sentence with the word “sponsor.” What follows could be a jingle, a spokesperson, a celebrity, or a celebrity spokesperson singing a jingle (Hello, Barry...
The best event marketing folks are wizards when it comes to building teams. Their skills include coordinating internal consensus and keeping all the partners and contributors from going off message and from engaging in destructive competition. In event marketing lore,...
Routinely evaluating supplier relationships is a sound business practice to determine if and how the relationship works. Make no mistake: the event supplier industry is still taking baby steps back to functionality post-Covid, and many variables are in a state of...
