“Trust me.” Two words shouted by the hero of our story or whispered from mother to sick child. “Trust me.” Two words asking someone to put control of this moment into your hands. “Trust me.” Two words to build the future of our...
I’ve had many teachers in my life. My father taught me how to build with my hands, and my mother taught me how to bake with love. My grandfather, a scientist and professor, took great joy in teaching me and my many cousins how to build atomic models with saltshakers...
<<RECORD SCRATCH>> My finger hovered over the mouse button with the moment’s gravity, hesitating as my entire life — my past and future — was condensed into the millimeters of space between human and computer. Theatre Club, Tech I-III, four years at...
You look at your badge, two perforated tickets tucked into the plastic holder – “ONE DRINK” printed in thick black letters – and you think about the look you’ll get when you order “Just a club soda, please. Yes, I’m sure. Thank you.” Hundreds (maybe millions) of faces...
As live events return from the pandemic shutdown, companies involved in face-to-face marketing are reviewing legacy processes, and one of those processes is the ‘review’ that generates the RFP—the request for proposals. Despite years of both sides—clients and...
ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can “play nice” with other agencies—not just within your agency family or holding company but with other agencies as well. In today’s world of fragmented media, clients...
