A new era in exhibit marketing is here. That means that the criteria for finding partners are changing, and corporate exhibitors are looking for new capabilities and values. The show floor environment demands a new understanding of the value of in-person marketing...
Since we have experienced life going from person-to-person to online and back, digital solutions are still in play—not as the only alternative but as a way to augment the meeting experience. There will always be people who cannot attend a meeting or a congress, yet...
To those of you who attended our session at the Event Marketing Summit (EMS), thank you—I’m hoping to connect now that everything we took in is getting processed. To those of you who couldn’t make it, I hope this piece resonates with you. The word at EMS was...
Authors: Arielle Langlais, CTSM and Maddie Ogren, CTSM If we are to believe the business press, ‘quiet quitting’ is a major management challenge right now. Quiet quitting occurs when employees put no more effort into their jobs than the absolutely necessary minimum. A...
Throughout the pandemic, technology was providing us with information and engagement. For example, we could capture data from a virtual exhibit with gamification or some other method of connecting with attendees. Even the least tech-savvy among us realized that...
Authors: Arielle Langlais, CTSM and Maddie Ogren, CTSM Which one reminds you of your relationships with your suppliers?: We’re going to need new graphics for our exhibit. Okay, give us the address, and we’ll ship them to the show site. I have some folks in...
