Reimagining Networking
You look at your badge, two perforated tickets tucked into the plastic holder – “ONE DRINK” printed in thick black letters – and you think about the look you’ll get when you order “Just a club soda, please. Yes, I’m sure. Thank you.” Hundreds (maybe millions) of faces...
The Cost of the RFP
As live events return from the pandemic shutdown, companies involved in face-to-face marketing are reviewing legacy processes, and one of those processes is the ‘review’ that generates the RFP—the request for proposals. Despite years of both sides—clients and...
Negotiating the Relationship with Your Exhibit Partner
A new era in exhibit marketing is here. That means that the criteria for finding partners are changing, and corporate exhibitors are looking for new capabilities and values. The show floor environment demands a new understanding of the value of in-person marketing...
Expanding Event Offerings with Digital and Hybrid Options
Since we have experienced life going from person-to-person to online and back, digital solutions are still in play—not as the only alternative but as a way to augment the meeting experience. There will always be people who cannot attend a meeting or a congress, yet...