And Now a Word from Our ______ Probably 98% of you reading this have been conditioned to complete that sentence with the word “sponsor.” What follows could be a jingle, a spokesperson, a celebrity, or a celebrity spokesperson singing a jingle (Hello, Barry...
“I never thought I’d find myself shoulder-to-shoulder with a Space Marine,” I said from the shadow of his hulking armor. He turned slowly, holstered his chainsaw rifle, and removed his helmet, looking down to where the voice had come from. “And I never thought I’d...
Authors: Sam Ogren and Jonna O’Connor SAM: Sitting at dinner the night before CES 2025 opened, my colleague Jonna O’Connor asked me what to expect as a first-timer. More than 4300 exhibitors, almost 150,000 attendees, and over 2.5 million square feet of exhibit...
ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can “play nice” with other agencies—not just within your agency family or holding company but with other agencies as well. In today’s world of fragmented media, clients...
Like clockwork, every two and a half years, the exhibition industry begins to buzz about EuroShop, the conference which describes itself as “The World’s #1 Retail Fair.” While a small portion of the 14 halls of the Messe Dusseldorf showcases new exhibition display...
INSPIRING CONSUMER TRUST THROUGH SAFETY PRACTICES AND BRAND CONNECTIONSAs all of us at Access prepare for the return of in-person trade shows, we are reaching out to one of our trusted partners, Crêpes à Latte, for a look into the future of experiential hospitality at...
