Advance Your Program, Advance Your Career
Working in a position that is often (arguably) misunderstood in the company ecosystem can be frustrating. You like what you do, you know you are so much more than an order-taker, you play multiple roles with suppliers, product groups, and leadership—but the travel...
First Step to Engagement: Know Your Customer
This blog was originally published on August 9th, 2016. It has recently been updated for relevance. Developing an experiential strategy, one that will keep attendees engaged in your trade show exhibit rather than your competitors’ exhibits, starts with knowing...
Enhance Your Exhibit ROI with Thought Leadership
Recently we shared some tips to help you position your colleagues—or yourself—to speak at conferences or trade shows. Maybe we put the cart before the horse—at least insofar as assessing attitudes toward public speaking. Or in the words of Jerry Seinfeld: According to...
Digital Media: The New Face of Your Exhibit
From cathode ray monitors to flat screens, from interactive games to virtual reality glasses, from looping tape to digital media, creative exhibitors have come to embrace technology. Why? First, because attendees love an unexpected experience. The attendee who has no...