Meetings are making a recovery. After a year-long-plus hiatus, business events have never been more essential for industries to move forward and tap into intellectual capital. At Access, our meetings management team has been working throughout the in-person shut down...
Never underestimate the power of consumer culture when planning your business-to-business trade show experience. Your business-to-business trade show attendees are not from another planet. They are consumers—we all are. And the most significant trend in consumer...
If you’re considering marketing assistance, it’s crucial to ask all the right questions when hiring an agency in order to make the right choice. Trade show exhibiting demands that when you search for a marketing agency that fits your design needs, you find...
According to CEIR data, when senior executives attend trade shows, they are serious shoppers. They are making purchasing decisions about what products and services to buy for their companies. They are decision makers with specific concerns and objectives. If this is...
Working in a position that is often (arguably) misunderstood in the company ecosystem can be frustrating. You like what you do, you know you are so much more than an order-taker, you play multiple roles with suppliers, product groups, and leadership—but the travel...
This blog was originally published on August 9th, 2016. It has recently been updated for relevance. Developing an experiential strategy, one that will keep attendees engaged in your trade show exhibit rather than your competitors’ exhibits, starts with knowing...
