Trade Show Data Pt. 2: Capturing, Integrating, and Driving ROI
In Part One, we discussed the accessibility of market data at trade shows-—and how valuable that data is. So now what? How do you deliver and integrate trade show data with the data already existing in the CRM system? And what tools can help you demonstrate the...
Access and CTSM: Sponsorship as a Critical Component of Exhibit Marketing
Make no mistake: exhibit marketing represents a sizable investment, a big number in your marketing budget. Best case scenario: What should drive the decision to exhibit at one show or another should be the quality of the audience, the matching of attendees to your...
Trade Show Metrics Pt. 1: Proving Exhibit Marketing Value
To all appearances, the world runs on data. The lead story in virtually every marketing publication is about data. In the face-to-face world, data collection that proves the value of the program has always been a challenge. But maybe it doesn’t have to be; with the...
Keeping the Concept Simple: A Home as a Creative Exhibit Design
Often technology companies want exhibit designs that include demo stations and kiosks to showcase their products. Sometimes they decide they need a theater with a live presenter talking about product features and benefits. Sometimes these are the best roads to take....