Digital Media: The New Face of Your Exhibit
From cathode ray monitors to flat screens, from interactive games to virtual reality glasses, from looping tape to digital media, creative exhibitors have come to embrace technology. Why? First, because attendees love an unexpected experience. The attendee who has no...
From Experience to Engagement
A recent Event Manager Blog with the title, “35 Buzzwords Nobody Likes,” listed the two terms in our title, “experience” and “engagement” among the many overused words in our industry. There’s nothing inherently wrong with...
Storytelling, Revisited: Once Upon a Time
Putting kids to sleep at night can be performance art. Whether you’re a parent, a grandparent, a favorite aunt, uncle, cousin or neighbor—or maybe just the babysitter, make no mistake: you need to take your role seriously, providing encores to shouts of...
Forging Partnerships for Your Exhibit Program: Operate like The Avengers
Learn from the Avengers, success is built on forging partnerships–with exhibit houses, with ad agencies, with lighting companies, with digital marketers—with superheroes who can solve problems and create a common force. One minute we are standing in an empty...