Setting and Measuring Objectives for Hybrid Exhibiting
Let’s review our last post: When we establish goals for our events, we set a high-level view of what we hope to accomplish. When we set goals for hybrid exhibiting, we tap into everything we know about both virtual and live events. These goals allow us to paint with...
Setting Goals for the New Hybrid Exhibit Challenge
To quote my favorite hip hop line of the 90s, “Don’t call it a comeback!” Comebacks are for celebrities trying to restart dormant careers. The event industry isn’t making a comeback—it’s making a recovery; it’s evolving. And all signs point to the fact that recovery...
What Have We Learned about Virtual Engagements?
In the early months of 2020, when our in-person events were suddenly transported to virtual platforms—if not canceled outright—we were catapulted into a new event landscape as exhibitors/sponsors, participants, or event partners. Now, as the event industry looks...
Events Have a Robust Future: Seize the Competitive Advantage
2020 was a disastrous year for live events. Starting (arguably) with Mobile World Congress in February 2020, more than 90% of live events on the calendar for 2020 were canceled. The fallout from lost revenue and personal financial anxiety needs no documentation. And...