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The Virtual Measurement Question: Some Thoughts to Ponder

The Virtual Measurement Question: Some Thoughts to Ponder

by Sarah Hurley, CTSM | Healthcare, Industry Knowledge

The struggle is real! For years, corporate event managers have adopted one methodology after another to calculate the return on the investment (ROI) in their exhibit spend. How many event professionals have heard leadership quote Peter Drucker: “If you can’t measure...
Business Runs on Data and Storytelling Makes Data Real

Business Runs on Data and Storytelling Makes Data Real

by Jon Ellms | Industry Knowledge

Maybe the world runs on Dunkin’—but our businesses run on data. Yes, data, and your eyes are already glazing over. Nothing beats the anticipation of reviewing analytics unless maybe it’s waiting for cement to set. Data can be overwhelming, and probably even more...
Education Has Never Been More Available (and Important) Than Now!

Education Has Never Been More Available (and Important) Than Now!

by Mike Friedland | Healthcare, Industry Knowledge

The director of a pharma association posted on LinkedIn that she completed the first course for her executive certificate in Innovation Strategy from Cornell. A creative director announced on Facebook that she is now a certified Virtual Event & Meeting Manager and...
Restarting the Sustainability Conversation

Restarting the Sustainability Conversation

by Mark Harnischfeger | Healthcare, Industry Knowledge

The reopening of the exhibit and event industry is generating new attitudes and new priorities. What priorities? Health and safety, of course. But the conversation around sustainable exhibitions is restarting in an industry that has been described as the...
Bryant University Women’s Summit 2020 – Be in the Room Where it Happens

Bryant University Women’s Summit 2020 – Be in the Room Where it Happens

by Access TCA | Industry Knowledge, Personal Development

Expand your vision and your influence by learning to say no! It’s important for your career that you are in the room where it happens with a seat at the table, not making coffee. Stop saying an automatic “yes” to non-promotable tasks and embrace the...
Embrace the Event Evolution: Trade Show Marketing for a COVID and post-COVID World

Embrace the Event Evolution: Trade Show Marketing for a COVID and post-COVID World

by Arielle Langlais, CTSM | Healthcare, Industry Knowledge

Think about when you were putting the final touches on your upcoming event schedule. You picked out the properties and graphics, notified those who would staff the exhibit, and booked plane and hotel reservations. Then out of nowhere came COVID-19 to wreak...
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Jon Ellms

Executive Vice President, Client Development

Jon leads business development in healthcare, working with companies anywhere on the healthcare marketing continuum –from companies with a single product in clinical trials to global industry giants. Jon questions the status quo, understands challenges before suggesting solutions, and produces results characterized by strategic and tactical excellence.

Mike Yag

Chairman, CEO

Merging his interest in architecture and design with his marketing acumen, Mike launched Access in 1985. The company had a regional focus initially but evolved into a global force in the exhibit and events industries. Mike is CEO and Chairman of the Access Board and sits on the boards of M² OnStage, Nuvista, and New Jobs for Massachusetts.

Amy Sondrup

President

Amy ensures that the Access leadership team consistently implements her vision. She represents Access in the industry and takes an active role with key accounts, believing that client and employee retention is the backbone of Access’ success. Amy is President Emeritus of the Experiential Designers & Producers Association (EDPA), and as one of Exhibit City News’ “40 under 40,” she is a strong advocate for a progressive evolution of face-to-face marketing.

Scott Williams

CPA, Senior Vice President, Finance and Sales Operations

With the vision and experience to foster Access’ continued growth and profitability, Scott leverages his expertise rooted in years of understanding client needs and expectations. He uses foundational financial understanding to ensure that decisions benefit both Access and
our clients.