Recently we shared some tips to help you position your colleagues—or yourself—to speak at conferences or trade shows. Maybe we put the cart before the horse—at least insofar as assessing attitudes toward public speaking. Or in the words of Jerry Seinfeld: According to...
From cathode ray monitors to flat screens, from interactive games to virtual reality glasses, from looping tape to digital media, creative exhibitors have come to embrace technology. Why? First, because attendees love an unexpected experience. The attendee who has no...
Now that you know how to field the comments about your competitors, let’s close the office door and look at the issue from a strategic point of view. No matter what you call it, developing a picture of the competitive landscape in which your company operates is...
Literature is not the only path to literacy at your booth. Even before digital content delivery was introduced, bringing and distributing print literature at a show was always a waste of effort and money. Now, depending on your source for statistics, anywhere from 50...
The process of building a new exhibit is complicated. There are many moving parts, and coordinating the input from all stakeholders can be daunting. But let’s be honest: building a new exhibit is also exciting. Your marketing strategy dictates you select the...
In the words of Helen Mirren’s character in ‘Gosford Park’, “What gift do you think a good servant has that separates them from the others? It’s the gift of anticipation.” The event industry never quits evolving, and the ability to...
