Five Reasons for Healthcare Exhibitors to Work with a Company that Knows Healthcare
Healthcare exhibitors: warning! Don’t believe the pitch that goes, “Well, we haven’t worked in healthcare up to this point, but healthcare exhibiting can’t be that different from [fill in the blank], right?” To exhibit houses and agencies...
Designing Healthcare Exhibits Around the Patient Journey
Editor’s Note: This post was originally published in January 2016 and has been updated for relevance and accuracy in February 2026. The “patient journey” is the driving force behind successful healthcare marketing—and by extension, healthcare exhibiting. More than a...
Trade Show Attendees Want to Learn—But How?
According to all sorts of surveys, trade show attendees want to learn. Learning, particularly adult learning, is a strange and highly personal activity. Before we consider the “how” of learning at trade shows, let’s go back to school for a minute....
Preparing Your Exhibit Staff: The Ultimate Personalization Strategy
With today’s abundance of data on purchasing behaviors, preferences, and product loyalty, marketers are developing personalization strategies that form the basis for connecting with both prospects and customers. These strategies often include digital campaigns, mobile...