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Education Has Never Been More Available (and Important) Than Now!

Education Has Never Been More Available (and Important) Than Now!

by Mike Friedland | Healthcare, Industry Knowledge

The director of a pharma association posted on LinkedIn that she completed the first course for her executive certificate in Innovation Strategy from Cornell. A creative director announced on Facebook that she is now a certified Virtual Event & Meeting Manager and...
Restarting the Sustainability Conversation

Restarting the Sustainability Conversation

by Mark Harnischfeger | Healthcare, Industry Knowledge

The reopening of the exhibit and event industry is generating new attitudes and new priorities. What priorities? Health and safety, of course. But the conversation around sustainable exhibitions is restarting in an industry that has been described as the...
Embrace the Event Evolution: Trade Show Marketing for a COVID and post-COVID World

Embrace the Event Evolution: Trade Show Marketing for a COVID and post-COVID World

by Arielle Langlais, CTSM | Healthcare, Industry Knowledge

Think about when you were putting the final touches on your upcoming event schedule. You picked out the properties and graphics, notified those who would staff the exhibit, and booked plane and hotel reservations. Then out of nowhere came COVID-19 to wreak...
A Baker’s Dozen: 13 Questions to Ask When Hiring a Marketing Agency for Your Design Needs

A Baker’s Dozen: 13 Questions to Ask When Hiring a Marketing Agency for Your Design Needs

by Maddie Ogren, CTSM | Experiential Strategy, Healthcare

If you’re considering marketing assistance, it’s crucial to ask all the right questions when hiring an agency in order to make the right choice. Trade show exhibiting demands that when you search for a marketing agency that fits your design needs, you find...
How to Handle Healthcare Exhibit Compliance Issues

How to Handle Healthcare Exhibit Compliance Issues

by Access TCA | Featured, Healthcare

Exhibit compliance in healthcare is often viewed as complex and restrictive, but that perception is more myth than reality. While it’s true that healthcare marketers face a unique set of regulations when planning exhibits, navigating them isn’t as difficult as some...
Be Part of Access’ #WeConquerCancer Virtual 5K

Be Part of Access’ #WeConquerCancer Virtual 5K

by Jon Ellms | Company News, Healthcare

When Access goes to ASCO this year, we will go to support 23 exhibitors, companies engaged in on-going research to conquer cancer. Access will provide face-to-face environments where oncologists from all over the globe will share experiences, discover new therapies,...
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