Restarting the Sustainability Conversation
The reopening of the exhibit and event industry is generating new attitudes and new priorities. What priorities? Health and safety, of course. But the conversation around sustainable exhibitions is restarting in an industry that has been described as the...
Embrace the Event Evolution: Trade Show Marketing for a COVID and post-COVID World
Think about when you were putting the final touches on your upcoming event schedule. You picked out the properties and graphics, notified those who would staff the exhibit, and booked plane and hotel reservations. Then out of nowhere came COVID-19 to wreak...
A Baker’s Dozen: 13 Questions to Ask When Hiring a Marketing Agency for Your Design Needs
If you’re considering marketing assistance, it’s crucial to ask all the right questions when hiring an agency in order to make the right choice. Trade show exhibiting demands that when you search for a marketing agency that fits your design needs, you find...
How to Handle Healthcare Exhibit Compliance Issues
Exhibit compliance in healthcare is often viewed as complex and restrictive, but that perception is more myth than reality. While it’s true that healthcare marketers face a unique set of regulations when planning exhibits, navigating them isn’t as difficult as some...