You Can Do It! Planning an Exhibit Program Across Multiple Shows
Managing the Exhibit Program Process When sales and marketing leaders grasp the impact a trade show has on revenue, customer retention, and advancing the sales continuum, the idea of a more robust face-to-face program—one that involves multiple shows—often follows. A...
3 Features of a Highly Effective Exhibit: #3 Brand Hierarchy
Editor’s Note: This post was originally published in June 2017 and has been updated for relevance and accuracy. A trade show exhibit without brand hierarchy is like putting together IKEA furniture without an Allen wrench. In the context of trade shows, this is...
3 Features of a Highly Effective Exhibit: #2 Meaningful Engagement
Editor’s Note: This post was originally published in June 2017 and has been updated for relevance and accuracy. Ranking closely in importance to your exhibit staff is the challenge to provide attendees with meaningful engagement. Obviously, the right staff is...
3 Features of a Highly Effective Exhibit: #1 The Staff
Editor’s Note: This post was originally published in June 2017 and has been updated for relevance and accuracy. According to the Center for Exhibition Industry Research (CEIR), 80-85% of what an exhibit visitor remembers when visiting your space is interaction...