Working with Agencies: Playing Nicely in the Sandbox
Harnessing the resources that make trade show exhibiting successful is a lot like making a movie. Best case scenario: the cast and crew are assembled; the completed work is critically acclaimed—and everyone moves on to the next project—which may or may not include...
First Step to Engagement: Know Your Customer
This blog was originally published on August 9th, 2016. It has recently been updated for relevance. Developing an experiential strategy, one that will keep attendees engaged in your trade show exhibit rather than your competitors’ exhibits, starts with knowing...
Movin’ on Up: Ten Tips to Help You Advance Your Trade Show Career
Which side are you on? Client? Supplier? Show management? Our industry is exciting and feeds on innovation and talent. I can personally attest that these ten tips worked for me in advancing my career. For example, I was the first person in my company to achieve the...
Exhibit Managers Speak: What Do We Want?
People like me—exhibit managers—get tons of advice from various sources telling us how to do our jobs—faster, smarter, better. I’ve noticed this advice often comes from people who have never done our jobs. Guess what? Another voice needs to be heard in this...