Enhance Your Exhibit ROI with Thought Leadership
Recently we shared some tips to help you position your colleagues—or yourself—to speak at conferences or trade shows. Maybe we put the cart before the horse—at least insofar as assessing attitudes toward public speaking. Or in the words of Jerry Seinfeld: According to...
Exhibit Industry Awards: The Envelope Please!
The BIG award season is over. You know, the Golden Globes, the Grammys, MTV, BET, and SAG awards—oh, and the Oscars. During the first quarter of the year, pop culture celebrates itself with elaborately produced, obscenely long, self-aggrandizing televised ceremonies...
Speakers Can Boost Your Trade Show ROI: Here’s How it Works
As an event professional, you have undoubtedly read many articles describing best practices for optimizing the return on your face-to-face marketing investment. One way to have a greater influence on attendees, the articles tell you, is to have speakers from your...
Waste Reduction and Your Exhibit Program
Sy Syms, the owner of the now-defunct Syms off-price retailer, made regular appearances in his company’s commercials, telling us: “An educated consumer is our best customer.” In any business, an educated buyer is the best customer—and this is...